There is a general cycle to online enterprise, a series of phases. The very first phase is normally to build traffic, improve attention and construct your subscriber or opt-in listing. The second stage is to motivate clients to be customers. This is generally attained by giving entry level products like inexpensive reports and electronic books. However, once you’ve customers, how can you proceed to enhance product sales and encourage purchases? What’s the next step?

Social media began to be prevalent around 2005. Today, social media sites like Facebook and MySpace are prevalent among all age groups, although they began with a focus on young people as their main audience, to keep in touch. Today, though, corporations, too, use these sites to improve customer relations. As of 2009, social media has begun to revolutionize the way corporations are managing customer relations altogether.