Twitter was introduced to the market in 2006 and in the past few years, it has shown extreme growth. In fact, in February 2009, the website ranked third alongside MySpace and Facebook. Many businesses are now working with the site to promote their business. However, a lot of them don’t know how to make best use of the website to their advantage.

Social media is already an important part of the marketing and PR strategy of most small businesses. It has slowly replaced a lot of traditional forms of marketing like phone books, and has supplemented others like newspaper advertising.